Monday, January 6, 2014

Embracing all things Africa – My random thoughts


There is a saying that says for you to be old and wise you need to have been young and stupid first. If I could write a letter to my younger self the first thing I would probably say is embrace your Africaness and enjoy the beauty that is Africa and most importantly Zimbabwe (for me). For the first time in a very long time, I have come to treasure all things African. Perhaps it is because I am getting older and the priorities of what I value seem to have shifted or perhaps it’s a phase of all things African that I am going through.
Back then in my teenage years, most of us embraced all things from the UK and the States (the West) as the IT culture and as such neglected to look at the beauty of what was our own. More specifically, as Zimbabwe went into economic decline, the populace seemed to lose its identity more with people always looking for hope to beyond the Zimbabwean borders and as such many of us never placed or treasured our country, ok well I speak for myself…..
 
So many years on from my teenage years, I have a different view point of the African continent and all things African. Despite the economic hardships most African countries face due to lack of good governance there is a brighter side to the Continent. Africa is filled with talented and warm people. We have a continent rich in resources, while not properly used for the benefit of the populace we have them all the same. Africa is home to many areas with breath-taking views, my favourite being Nyanga in Zimbabwe, the Western Cape in South Africa and of course Zanzibar. The list is endless and I could go on.
 
Over a decade ago having hair cornrowed or braided in a particular manner was not so cool, instead, weaves were flying high supreme as they had just come in. One would not even have imagined that young girls or guys would wear anything with African print and consider it fashionable. For me wearing anything with an African print design was probably wearing the long “Zambia’s or Chitenge’s” worn by the older women or our grandmothers for big family gatherings or for being in the rural areas and that is where it ended. Again, there was not much appreciation for local music in Zimbabwe or Africa as a whole as people seemed to embrace all the latest music that came out of the states as being the coolest sound ever. Again speaking the vernacular was not so popular in certain areas as everyone was expected to fluently speak the queens language, as a result we never paid attention to African Literature but instead our focus was on English literature, not that it was bad but I see now that our focus was always getting languages and other cultures right while we neglected our own and never took pride in it.
Today, all the above is different thanks to a generation that decided that we needed to showcase our identity and culture. This generation is one that spent its childhood in Africa and then early adulthood overseas and had embraced foreign culture then realised they had to set themselves apart wherever they were so that people could see they were from Africa. This is the generation that would order the latest music from their countries and would cook the meals that reminded them of home so that they wouldn’t get so homesick and in the process revived African culture in the countries they most likely call home now.

From the early 2000’s local African music has become popular among the ‘youth’ of most African countries wherever they are in the world, people are proud to play loudly the local music and dance to the local dances that go with the tunes. Even international artists now sample music from African artists for example Beyonce sampling a TED talk by Chimamanda Adichie and sampling dance moves from Africa and even incorporating samples from African musicians such as Fela Kuti for good measure in her tracks.

Today, African fashion is showcased in all the fashion capitals of the world with the African print or Ankara designed dresses being showcased. We have designers such as Mucha, Doreen Mashika and David Tlale showcasing showstoppers in African print. Young women flaunt their designer African print dresses while young men wear their African print suits with such confidence and pride and all sorts of accessories that go with it. African women are proud to flaunt their African hair and have all sorts of fabulous hair designs and the hashtag #teamnoweave and #teamnatural have become a common one on social media. We now even use our very own African produced beauty products and export these, for example the famous West African Black soap more specifically the Dudu Osun black soap that is quite big in the US as well. African food now also features as African cuisine on world menu’s with people all over the world trying out and enjoying ‘African food’.
People are proud to speak their local languages and in fact encourage others and the younger generation to speak their local languages. African Literature has never been more appreciated than it is now with people from many parts reading books from Africa’s finest writers such as the late Chinua Achebe, Yvonne Vera, Ngugi Wa Thiongo from the old schools and young writers such as Petina Gappah, Angela Makholwa, Chimamanda Adichie and many others.
 

 
So what’s changed from the 1990’s to now? “You cannot be what nature did not intend you to be, the struggles of life come from trying to be something other than you” – and Africans have realised this. Apart from Globalisation and Africans being global citizens, Africans are learning to support each other on a social level and on a business level and take pride in their rich cultures, and have learned to embrace their uniqueness. I for one, have done just that and love it (took me too long though). Other than the big names of Africa, we also have the smaller people that at times go unnoticed that however do their bit to showcase the talent that we have on this beautiful continent.
Despite all the tough times that Africa has gone through and continues to go through, I can safely say I love my country and continent and embrace all things Zimbabwean as I am Zimbo first then all things African. I hope that more and more African people see the richness in culture that we as Africans possess and embrace and appreciate it and use this to further develop our countries and continent. Lets now wait for other people other than Africans to show us the richness that we possess but let us discover and develop this richness on our ownJ
 

 

 

 

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